Through thirty years of research and program development, David Gershon has discovered what he calls “Social DNA” - the source code for successful behavior change intervention.


Components of the Social DNA source code include:

A neighbor-to-neighbor, block-by-block engagement strategy

A PEER SUPPORT GROUP – right size is 5 to 8 households

A STRUCTURED LEARNING PROGRAM – modular topics with action recipes

TEAM DEVELOPMENT – a trained team leader, team purpose statement, and shared leadership responsibilities

GROUP PROCESS PROTOCOL – structured meeting agendas, scripts and individual accountability to the group

PERFORMANCE ETHIC – clear expectations, results orientation and measurable feedback

We have found that groups who follow this Social DNA, achieve a 95% completion rate, substantive behavior change, and team replication